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Senior Executives

Tim Reed

Tim Reed

Interim CEO and Executive Director

Tim Reed joined Nitro in 2023 as Interim CEO. In addition to his role at Nitro, Tim serves as Managing Director of Potentia Capital, an Australian private equity firm that invests in and grows local software businesses. He is also the President of the Business Council of Australia (BCA), a role he assumed in 2019, having sat on the BCA Board since 2017.

Prior to Potentia, Tim spent 12 years as CEO of MYOB, a leading provider of online accounting, payroll and tax solutions to SMEs and their advisers. During Tim’s tenure, MYOB was regularly named as one of Australia’s most innovative companies, was awarded the prestigious Canstar award for a best in category product, doubled team engagement, and saw small business subscribers grow eightfold to over 800,000 and enterprise value grow sixfold to over $2.5bn.

In earlier years, Tim’s career spanned the markets of Asia, Europe and the USA, including eight years in Silicon Valley. During this time, Tim was a Founding Member of the Internet Advertising Bureau where, along with other internet pioneers, he wrote the first set of advertising measurement standards for the web.

Tim holds a Master of Business Administration from Harvard Business School, where he graduated as a Baker Scholar, and a Bachelor of Commerce from the University of Melbourne, where he graduated with first class honours in Economics.

Sam Thorpe

Sam Thorpe

Chief Product Officer

Sam Thorpe rejoined Nitro in 2020 as CPO. In this role, Sam oversees product innovation, security and user experience.

Prior to Nitro, Sam served as CPO at Flow Kana, where he was responsible for formulating Flow Kana's technology and data strategy to accelerate the responsiveness of all supply chain tiers. Prior to Flow Kana, Sam was the Director of Product Strategy at Nitro, where he led strategy, customer research and innovation toward synthesizing and unifying Nitro's global product strategy.

Earlier in his career, Sam built and led innovative, high-performance product organizations in start-up environments, including two different enterprise real estate systems that were acquired in succession by Fortune 500 companies.

Sam holds a Bachelor’s degree in Psychology with a Business minor from Humboldt State University.

Mark Flannagan

Mark Flannagan

Chief Revenue Officer

Mark Flanagan joined Nitro in 2020 as Vice President of EMEA Sales. He then moved into the role of Senior Vice President of Global Sales and now serves as Chief Revenue Officer. In his current role as CRO, Mark oversees all of Nitro’s global Sales, Customer and Revenue Operations.

Mark is an accomplished executive with a proven track record of driving high performance and business transformation through focused execution, often in challenging and highly competitive market segments.

Prior to Nitro, Mark was a member of Marketo’s senior leadership team in EMEA, responsible for accelerating growth across the region. He also served as Executive Vice President at Vistatec, where he led global sales, marketing and strategy. Mark also previously held a number of senior sales and marketing leadership positions in organizations such as PFH, GlaxoSmithKline (GSK) and Hewlett Packard.

Mark holds a Bachelor’s degree in Marketing and a Postgraduate Higher Diploma in Marketing Practice from the National University of Ireland, Galway.

Stefan Gass

Stefan Gass

Chief Marketing Officer

Stefan joined Nitro in June 2022 as CMO. In his role, he is responsible for all Corporate marketing, field marketing and has full P&L responsibility for Nitro`s e-commerce business. Stefan reports directly to the CEO.

Stefan brings with him extensive experience building global marketing and sales teams with a focus on digital transformation, digital marketing, SaaS and cloud services, e-commerce, technology and predictive scoring to drive demand, and brand awareness. He is an expert in optimizing customer lifecycle journey from strategy design to hands-on marketing, sales and operational effectiveness to accelerate top line revenue growth.

Prior to joining Nitro, Stefan held C-level and executive positionings at B2B SaaS scale ups (nShift, Starmind, Veeam) and blue-chip strategy and software companies (The Boston Consulting Group, Microsoft, Oracle).

Stefan holds a Master of Business Administration from the University of Konstanz and Rotterdam and completed an Executive Marketing Program at the Northwestern University Kellogg School of Management.